Keystone’s inputs/essentials for brand building

Meeting with the organization representatives- Mr Mathew John and Sneh

The Keystone office

 Points covered

-The value and importance of last forest as a brand should be reflected through the branding, should be a priority

-their cultural/traditional values should be reflected( bee songs,  sacred groves)

-them being indigenous people always takes a backseat, which shouldn’t happen this time

-biodiversity, organic

-material used for the packaging should also reflect the same values

-recycling

-Main attention: biodiversity and forest people

-Socially relevant cause, the organization’s support to them for a sustainable economy should also be paid attention to

-Local Processing and value addition

-the need to build the local market (apart from the indigenous crowd)

-suggestion made to include applications and effects of the product in the packaging